Above and below the line, Marketing explores the strategic challenges and issues facing businesses large and small. Packed monthly with comprehensive reports and advice from leading industry specialists, Marketing is Australia’s number one resource for information on implementing strategies, maximising campaigns and gaining the competitive advantage.

Marketing includes comprehensive, informative coverage on a diversity of topics including database marketing, sponsorship, PR, sales and advertising.

Marketing’s mission is to provide information that enables readers to communicate across all media more effectively, in order to affect behavioural change and maximise value.

Over 20 years, Marketing has cemented its place on the desks of Australia’s marketing directors, marketing managers, business owners, CEOs, sponsorship executives, PR professionals, academics and students and anyone with an interest in marketing in Australia.