| About The Niche Group For 20 years the Niche Group has been publishing targeted, market-leading titles across a range of different industries and interests. Successful established titles include Australian Macworld, Australian Architectural Review, Desktop, Marketing, (inside) Australian Design Review and the Welcome To Series. With award-winning editors, an exceptional creative studio and an experienced sales and account management team, the Niche Group has remained one of the most successful independent print publishers in Australia, and has expanded its business activities to include coupons, digital media and events. The MoneySaver coupon booklet is the largest circulating savings book in the southern hemisphere. About Niche Custom Publishing Niche has published a number of titles on behalf of clients, from one-off inserted magazines to regular communications vehicles. Recent examples include io, a quarterly publication distributed via Mitre 10 retail outlets, National Accountant, distributed to members of the National Institute of Accountants, and HESTA Moneysaver, a specialised redemption booklet customised for members of the HESTA Super Fund. Other clients who have successfully published magazines with The Niche Group include Google, Torch Media, Australia Post and Five Propositions. The Custom Advantage Distributing a quality printed communications vehicle to customers and potential customers makes a powerful statement for any organisation. It can deliver a level of brand reinforcement and information that represents exceptional value and provides a quality benefit for our advertisers. Clients can use this to communicate effectively with their customers, engage them in promotions and competitions, obtain feedback and showcase new products/ features. Nowadays with digital technology, they can even customise individual pieces for special client segments. Full service Niche can provide an entire end-to-end custom publishing solution, including print, production, distribution, design, editorial and advertising sales. Leveraging Niche’s expertise and experience in all of these areas takes the pain away for clients – they give us a brief and we deliver the result. Print and production Some clients may have in-house designers and editors, but given Niche’s substantial buying power with printers (particularly in Melbourne) and our in-house production capabilities, we are likely to be able to offer these services at a better rate than what your clients may be paying now. Editorial Niche has a highly experienced editorial team, with expertise across a range of fields from architecture to marketing to helicopters. We utilise an extensive network of freelancers and are capable of sourcing quality journalists and photographers for any editorial project. Design With the regular production of stunning titles such as Architectural Review Australia, (inside), Desktop and Welcome To, Niche can produce an exceptional quality publication for clients. We have the capability to scan hi-res images in-house, and can consult with clients on special effects, papers and treatments that can make their publication stand out from the pack. Distribution Niche’s distribution department is responsible for the on-time, accurate delivery of millions of products each year, and our team is capable of handling complex database segments, international distribution and tight deadlines. Utilising existing Niche titles Clients such as Google and Australia Post have successfully utilised Niche’s existing magazine audiences to gain maximum exposure for their custom publication, while retaining plenty of copies for their own marketing activities. The higher the print run, the less the per-unit cost. Costing Each custom job must be separately quoted, as the variables are too many to run a rate card – e.g. number of pages, size, number of editorial pages, number of copies, distribution, etc. For further information contact: Paul Lidgerwood Paul.Lidgerwood@niche.com.au |